The SEO Agency & Website Design Agency
Underdog Solutions is a results-driven SEO agency and website design agency helping businesses increase search visibility, attract qualified leads, and convert more visitors into customers. We combine strategic website design, local SEO, AI search optimization, and paid advertising to build a powerful online presence that gets your business found and drives measurable growth.
Check out our highest performing services ↓
What we do
From a high-performing website built to convert to the SEO strategies that help customers find it, Underdog Solutions brings every part of your digital growth strategy together. Explore the website design, search optimization, AI search, and paid advertising support your business needs to compete, rank, and grow.
Our SEO agency starts with technical audits, competitor research, and buyer-intent keyword mapping. Then we strengthen your website through on-page SEO, local search optimization, strategic content, authority building, and AI search visibility. Every 90-day cycle is measured, reported, and refined around the rankings, qualified leads, and revenue opportunities that matter most.
Our WordPress website design agency begins with strategy, competitor research, and search-focused website architecture. We then create a custom, mobile-responsive website with clear customer journeys, conversion-focused content, lead capture, and an SEO-ready foundation. Every website is tested, optimized, and prepared for indexing, tracking, and long-term growth before launch.
Our social media management agency turns your business goals into a structured content strategy. We establish your content pillars, develop the monthly calendar, write platform-specific copy, create branded graphics, and schedule content for consistent delivery. Performance reporting then shows what is connecting, where engagement is growing, and how the next content cycle should be adjusted.
Our Shopify and ecommerce website design process connects your products, brand, and customer journey through one conversion-focused online store. We plan the store structure, organize collections, create mobile-first shopping experiences, configure essential ecommerce functionality, and optimize product and category pages for search. Before launch, we test every critical path from product discovery through checkout.
Our PPC agency builds paid advertising campaigns around real search intent, not wasted clicks. We research your audience and competitors, structure focused Google Ads campaigns, create conversion-driven landing pages, and install the tracking needed to measure calls, forms, leads, and cost per acquisition. Campaigns are continuously reviewed and optimized using actual performance data.
Our Wix website design agency begins by understanding your audience, services, goals, and customer journey. We then plan your website architecture, create a custom mobile-responsive design, build clear conversion paths, and establish the SEO foundation your business needs to get found. Before launch, we test the experience, connect tracking, and make sure every page supports a clear next step.
Schedule a free strategy session with Underdog Solutions to discuss your website, search visibility, current challenges, and growth goals. We’ll identify your strongest opportunities and help you determine the right next move, without pressure or guesswork.
Traffic increase — tested & proven results.
Ranked #1 on Google for 9 target keywords.
Your website, search visibility, marketing, and business goals should never operate separately. At Underdog Solutions, our strategists, designers, developers, content specialists, and performance team work together under one customized strategy built around your growth.
You receive specialized expertise without managing multiple agencies, disconnected vendors, or competing priorities. One team. One strategy. One shared commitment to moving your business forward.
No templates. No one-size-fits-all campaigns. We begin with your customers, competitors, current performance, and revenue goals. Then we build a customized strategy that connects your website, SEO, content, advertising, and conversion opportunities to the results your business needs next.
Our process moves from research and planning to execution, measurement, and refinement. Every project has defined priorities, specialized team ownership, quality control, transparent reporting, and a clear next move. You always
We believe accountability should be part of the service. If we miss the measurable goals established for your campaign, we will match the applicable services with an equivalent service period at no additional cost—because our team should stand behind the strategy we build for yours.
The Underdog Guarantee applies to qualifying services when agreed client responsibilities, access requirements, approvals, and timelines have been met. Full terms apply.
Your next move starts here
Bring us your website and your goals. We’ll help connect the right design, search, and support.
Meet the strategists, designers, developers, search specialists, content creators, and performance experts working together to turn your business goals into focused strategy, measurable action, and sustainable growth.
Leadership
CRO + Lead Strategist
Chief Revenue Officer + Lead Strategist
Avauntee develops revenue-driven SEO, website design, and digital growth strategies that help service-based businesses strengthen their visibility, outperform competitors, and convert more customers.
Sales
Chief of Sales
Niko leads outbound sales strategy and prospect engagement, helping connect growing businesses with the website design, SEO, and digital marketing services they need to move forward.
Operations
Director of Operations
Viv oversees agency operations, client onboarding, project coordination, deadlines, quality assurance, and cross-team execution to keep every Underdog Solutions campaign moving successfully.
Design
Head of Web Development
Sanjo creates custom, mobile-responsive WordPress and Wix websites that combine strategic design, technical development, user experience, and conversion-focused functionality.
Search & marketing
Head of Rank + Digital Foundation
Yesha specializes in keyword strategy, on-page SEO, metadata, search optimization, and ranking readiness that help websites earn stronger visibility across Google and AI search.
Design
Head of Software Development
John leads software development, website programming, AI automation, and technical integrations, building scalable digital systems that improve functionality, efficiency, and business performance.
Design
Head of Content + Digital Publishing
Ashley creates SEO-optimized website copy, blogs, service pages, and authority-building content designed to improve search rankings, communicate value, and inspire action.
Performance
Head of Social Media + Digital Engagement
Gerard develops platform-specific social media content, stories, reels, and engagement strategies that help brands stay visible, build trust, and connect with their audiences.
Content
Client Support Specialist
Summer supports client communication, service coordination, and account needs to ensure every business receives responsive guidance and a clear, organized agency experience.
Design
AI Strategy + Creative Support
PAT supports research, content development, strategic planning, and AI-assisted marketing execution that helps the Underdog Solutions team turn ideas into focused, actionable growth.
Meet the Best SEO Team for Your Growth
10 peopleOur SEO team brings together experts in technical SEO, keyword research, content strategy, local SEO, website development, conversion optimization, and performance tracking. Every specialist plays a role in strengthening your search visibility, improving your website, and turning organic traffic into measurable business growth. Choose a team member below to learn more about the people behind your strategy.
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How Our Process Works
Every business needs a different level of strategy, support, and execution. That is why every Underdog Solutions service is available through three packages: Starter, Growth, and Dominator. We evaluate where your business stands, identify what is holding it back, and match you with the level of service built for your next move.
01 / DISCOVER
We begin with your goals, customers, competitors, current performance, and biggest challenges. This gives our team the insight needed to identify priorities and recommend the right direction.
02 / SELECT
Your package determines the depth, pace, and reach of the strategy.
Starter builds the essential foundation your business needs to compete.
Growth expands your visibility, strengthens conversions, and creates momentum.
Dominator delivers our most aggressive level of strategy and execution for businesses ready to pursue greater market share.
03 / STRATEGIZE
Once your service level is selected, we create a customized roadmap around your goals. Our strategy team connects design, development, search, content, advertising, social media, and conversion so every deliverable moves in the same direction.
04 / EXECUTE & REFINE
Our specialists implement the strategy, complete quality assurance, monitor performance, and report on what is happening. We use those findings to refine priorities, strengthen the work, and determine what comes next.
Know what we are working on, why it matters, and how it supports your next stage of growth.
Know what we’re working on, why it matters, and what comes next.
Case studies
Explore the brief, the work we delivered, and the finished websites. Take a closer look at each project below.
The brief
Create an engaging online experience that makes travel information easy to find.
What we delivered
The website brings service information and calls to action into a more approachable experience. Its navigation and informative content help visitors understand the business and find their next step.
The brief
Build a stronger online presence that showcases services and helps generate local inquiries.
What we delivered
The project combined a mobile-responsive WIX website with on-page and technical SEO, Google Ads, refreshed branding, and clear service messaging. The focus was a stronger digital foundation for reaching local customers.
The brief
Create an inviting website that communicates the brand and supports the founder’s book.
What we delivered
The website presents Carlos Mims’ work through a distinct visual identity and an approachable layout. The published project describes how the design supported the brand and the launch of his book.
Client Testimonials
Hear directly from the business owners who trusted Underdog Solutions to strengthen their websites, improve their search visibility, clarify their strategy, and help move their brands forward.
Industries we Serve
Underdog Solutions creates industry-focused website design, SEO, paid advertising, and digital marketing strategies built around how your customers search, compare, and make decisions. Select your industry to see how we can help your business increase visibility, generate qualified leads, and compete more effectively.
Generate more local service calls and estimate requests with home services SEO, conversion-focused website design, and targeted digital marketing.
Clear service areas, useful answers, and an easy route to an estimate help turn local searches into the right conversations.
Explore industry+
Attract more patients and wellness clients with trustworthy website design, local SEO, and search content built around the services they need.
Make services, practitioner information, and appointment options easier to understand and navigate.
Explore industry+
Build credibility and generate qualified inquiries with professional services SEO, authoritative content, and a website designed to convert expertise into leads.
Help potential clients understand your approach, find the right service, and take the next step with confidence.
Explore industry+
Reach more buyers, sellers, renters, and investors with real estate SEO, strategic property content, and lead-generating website experiences.
Bring local knowledge, service information, and compelling property or business presentation into one clear experience.
Explore industry+
Increase product visibility, online sales, and repeat customers with ecommerce SEO, conversion-focused store design, and targeted digital advertising.
Thoughtful collections, useful product information, and a clear shopping journey support your online store.
Explore industry+
Build compliant search visibility, consumer trust, and ecommerce growth with kratom and CBD SEO, education-driven content, and conversion-focused website design for regulated and off-label product brands.
Help visitors explore what you offer, answer their practical questions, and move from browsing to an inquiry.
Explore industry+
The Technology Behind Your Growth
Underdog Solutions brings your website, ecommerce store, search campaigns, analytics, and content tools together around the way your business operates. We use trusted platforms to create a stronger digital foundation, improve performance, and make growth easier to manage and measure.
Build & Convert
Custom websites and ecommerce stores designed to rank, generate leads, and turn more visitors into customers.
Track & Optimize
Connected analytics, search data, and campaign tracking that help us measure performance and make smarter decisions.
Create & Engage
Branded content and social media experiences designed to build visibility, strengthen trust, and keep your audience connected.
Areas we Serve
Explore Underdog Solutions locations to find SEO agency, website design, paid advertising, and digital marketing support tailored to your market. We combine local search data, competitor research, and customer behavior to help your business get found, generate qualified leads, and compete where it matters most.
Austin, Texas · Photo by Ajay Suresh · CC BY 4.0
The Underdog Journal
Explore practical guidance, expert perspectives, and actionable strategies to help your business improve search visibility, build customer trust, generate qualified leads, and turn more attention into measurable growth.
Latest article
Business GrowthPublished
Boutique SEO and full service SEO serve different business needs. Explore the key differences, benefits, tradeoffs, and decision factors to determine which SEO strategy fits your business.
Read article: Boutique SEO vs Full Service SEO: 7 Powerful Ways to Choose the Right StrategyShowing all 3 articles.
Published
Choosing the right digital growth partner is about more than company size or price. Discover 7 key differences between Underdog Solutions and smaller digital…
Published
Learn how WordPress accessibility and SEO work together to create clearer, more usable websites that support search visibility, trust, and conversions.
Published
Find simple Google Search Console SEO opportunities by using queries, impressions, clicks, CTR, pages, and indexing data to improve your website.
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There’s more where these came from.
Explore our full collection of ideas, guides, and practical advice.
Frequently Asked Questions
Learn more about our WordPress website design, SEO services, social media marketing, paid advertising, packages, and proven process.
Underdog Solutions is a website design and SEO agency offering WordPress and Wix website design, Shopify ecommerce development, local and national SEO services, AI search optimization, paid advertising, social media marketing, conversion copywriting, and digital growth strategy.
We begin by evaluating your website, search visibility, competitors, customer journey, and growth goals. During your free strategy session, we identify the strongest opportunities and recommend the service and package that best fits your current position.
Our WordPress website design services include strategy, custom design, mobile-responsive development, search-friendly website architecture, conversion planning, contact forms, technical setup, quality assurance, and launch support. Package-specific features may also include CRM integrations, ecommerce functionality, automation, location pages, blogs, and foundational SEO.
Yes. Our WordPress website design team can audit, restructure, redesign, expand, or optimize an existing website. We evaluate its design, mobile experience, technical performance, content, search foundation, and conversion paths before recommending the right approach.
We design and optimize websites using WordPress, Wix, Shopify, and other ecommerce technologies. We recommend the platform that best supports your services, products, internal capabilities, marketing strategy, and long-term growth.
Underdog Solutions connects strategy, design, development, SEO, content, advertising, and conversion through one coordinated team. Every project follows a documented process built around research, customization, implementation, quality assurance, reporting, and continued improvement.
An SEO agency improves how a business appears in search results by researching customer intent, evaluating competitors, correcting technical problems, optimizing optimizing website pages, developing useful content, strengthening local visibility, and measuring performance. The goal is not simply more traffic, but more qualified visitors, inquiries, calls, and revenue opportunities.
Our SEO services may include website audits, competitor research, keyword mapping, technical SEO, on-page optimization, local SEO, service and location pages, content strategy, internal linking, authority building, Google Business Profile optimization, GEO, AEO, AI search optimization, conversion analysis, and performance reporting.
The best SEO agency for your business should provide a customized strategy, explain its process clearly, connect rankings to qualified leads, report on meaningful performance, and avoid unrealistic guarantees. Look for an agency that understands your market, communicates consistently, and can support both search visibility and website conversion.
SEO timelines depend on your starting position, competition, market, website condition, authority, and the aggressiveness of your strategy. Underdog Solutions works through focused 90-day cycles that establish priorities, implement improvements, measure progress, and guide the next stage of the campaign.
Search growth requires enough time to research, implement, monitor, and refine a strategy. Our quarterly SEO structure gives the team a focused 90-day window to complete meaningful work, evaluate performance, and make informed recommendations for the next cycle.
Traditional SEO helps your business appear in search engines such as Google and Bing. AI search optimization, including GEO and AEO, improves how clearly your expertise, services, and business information can be understood and referenced by AI-powered search engines, answer platforms, and conversational tools.
Our social media marketing services may include strategy, content pillars, monthly planning, copywriting, branded graphics, stories, reels, scheduling, publishing, platform management, engagement support, and performance reporting. Each campaign is designed around your audience, brand voice, business goals, and selected package.
SEO captures people actively searching for information, products, or services, while social media marketing builds visibility, familiarity, and trust over time. When they share consistent messaging and content, both channels can support stronger brand recognition, website traffic, engagement, and lead generation.
Starter provides the essential foundation a business needs to compete. Growth expands visibility, conversion opportunities, and campaign reach. Dominator delivers Underdog Solutions’ most aggressive level of strategy and execution for businesses pursuing greater market share.
Pricing depends on the service, package, project scope, required integrations, content needs, and growth goals. After reviewing your business during a free strategy session, we provide a clear recommendation with defined deliverables, investment, responsibilities, and timelines. All pricing for Underdog Solutions is published and available online. Visit our pricing page for details!
After launch, we verify functionality, mobile responsiveness, forms, tracking, search readiness, and indexing requirements. Depending on your selected services, the next stage may include SEO, content development, social media marketing, paid advertising, website management, reporting, and continued conversion improvement.
We establish measurable goals based on your service, package, market, and starting position. Under the Underdog Guarantee, if we miss the qualifying goals documented for your campaign, we will match the applicable services with an equivalent service period at no additional cost, provided all client responsibilities, access requirements, approvals, and timelines have been met.
