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Full-Service Real Estate Marketing Package

6-Month Case Study

Kelly Evans & Associates found themselves looking to grow their Real Estate agency in the Simi Valley market by expanding their organic reach to a broader audience and streamlining their marketing systems to create more time for the every day requirements of helping their clients buy and sell. Starting with their branding, Underdog realigned the brands identity with the founders new vision, established the operational structure of the process, and built a marketing campaign to help the agency reach more locals in a consistent and organic way.

Kelly Evans & Associates

What We Did

Team

Avauntee Andrepoint, Visionary  & Designer

Niko Andrepoint, Creative Director

Summer Solomon, Success Manager

Cole Jackson, Messaging

Lesly Michaels, Sales Strategy

Karissa Johnson, Data Management

Avauntee Andrepoint, Ad Management

Brand Design

Brand Strategy/Positioning

Identity Design

Operations/ Affiliate Expansion

Website Design

Digital Marketing

Direct Marketing

Inside Sales

Our Challenge

we posed, shot & edited all of these pictures + more!

Today's Real Estate agents are facing the uncharted territories of an oversaturated market, an ever-changing market demand, and are often held at the mercy of financiers and the fluctuations within interest rates and approval percentages. Understanding this challenge, we set out to ensure that we could help the Kelly Evans & Associates team stand out from their competition and begin to build an online traction that would lead back to their agents every time.

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During our investigative period, it came as no surprise to learn that the team was committed to giving back to their community and providing a one of a kind buying/selling experience. Kelly Evans & Associates is determined to improved the buying and selling experience and becoming the trusted choice in the community.

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Inspired by the collective commitment to their community, the unmatched work ethic of their Founder and Team Lead, and the growth opportunity in the market, we set out to reimagine the brands foundation and create a memorable and trustworthy brand. 

Real Estate Marketing  - Marketing Agency - Real Estate Agent Growth - Digital Marketing  #marketing #realestatemarketing #marketingforrealestateagents #socialmediahelp

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Real Estate Marketing  - Marketing Agency - Real Estate Agent Growth - Digital Marketing  #marketing #realestatemarketing #marketingforrealestateagents #socialmediahelp

we designed & printed each of these business card designs, too

Paving the Path Ahead of the Noise

With the primary mission being to help the team stand out against the competition of the saturated market, we leaned into establishing the foundation of the brand and creating the elements that would match the consistent message of each of the agents, and their passion for their work. A newly designed Kelly Evans & Associates palette captured attention in the market and intrigued members of the community. Knowledgeable, conversion-focused language carried the brand's story throughout every step of the client journey, while dynamic design & hand-drawn elements kept the focus on the growth of the branding.

Real Estate Marketing  - Marketing Agency - Real Estate Agent Growth - Digital Marketing  #marketing #realestatemarketing #marketingforrealestateagents #socialmediahelp

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Real Estate Marketing  - Marketing Agency - Real Estate Agent Growth - Digital Marketing  #marketing #realestatemarketing #marketingforrealestateagents #socialmediahelp

Creating A Foundation Made to Last

With the new branding being developed and reimagined, it was our job to create a marketing foundation that the agency could stand on. We built more than 50 accounts, implemented the branding on more than 75 accounts and infused the researched keywords and geo-tags into all of the accounts contributing to the brands SEO. We took Kelly Evans & Associates from ranking 17th on Google to number 1 for five consecutive months. 

Real Estate Marketing  - Marketing Agency - Real Estate Agent Growth - Digital Marketing  #marketing #realestatemarketing #marketingforrealestateagents #socialmediahelp

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Real Estate Marketing  - Marketing Agency - Real Estate Agent Growth - Digital Marketing  #marketing #realestatemarketing #marketingforrealestateagents #socialmediahelp

Crunching the Numbers & Getting Technical

With the development of the brand identity and the newly established marketing foundation, we began a 6-month marketing strategy that helped put Kelly Evans & Associates "on the map." Solidifying a noticeable increase in past-client referrals, PPC & social media leads, and conversion percentages, Kelly Evans & Associates goes on today thriving as one of the known market leaders in Simi Valley, California, just two years after opening their new team at eXp Realty.

Tangible Highlights:

  • We created and got approved a Google Local Services Ad Profile for Kelly and each of her agents and then we created strategic advertisements that helped that ad rank #2 4 months in a row

  • We created and got approved a Chase Premier Agent Profile for Kelly and her team and assisted her / the team through 3 new closings with Chase

  • We created and managed a bi-weekly newsletter that generated more than 1,000 email subscribers and 540 engagements

  • We created a dynamic website that significantly increased their online presence and paved their path as the team to beat in Simi Valley, California

Real Estate Marketing  - Marketing Agency - Real Estate Agent Growth - Digital Marketing  #marketing #realestatemarketing #marketingforrealestateagents #socialmediahelp

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Real Estate Marketing  - Marketing Agency - Real Estate Agent Growth - Digital Marketing  #marketing #realestatemarketing #marketingforrealestateagents #socialmediahelp

Giving our Clients the Mic

While we can report the numbers and the statistical results of the campaigns created, there's nothing like hearing from the client herself. Watch the video below to hear Kelly Evans, Team Lead & Listing Specialist at Kelly Evans & Associates, tell you about her overall experience with the team at Underdog and the results she saw and heard from her community around her.

"Clients have complimented us on our social media pages and the materials I am giving out time and time again. I love the work of the Underdog team & am proud to have one of the most successful digital brands in the area. Thank you all for an exceptional experience and the start that we needed!"

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OUR RESULTS ARE WHAT SET US APART

See how our award-winning team of Underdogs create next-level branding design and marketing strategy/implementation that gets real results.

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